Although we have no proof of this whatsoever, someone at the ad agency where they make these commercials could have handed the copy writer a list of keys to maintaining a healthy brain, and had the writer distill it down to something that could be used to sell insurance.
The essential elements to maintaining a healthy brain are: Eat smart, exercise, pick your battles, sleep, manage stress, socialize.
There’s a surfeit of research that backs up each of these assertions, and they just make sense. And we’re not even talking about good psychological or emotional health. We’re talking about the very physiology of the brain. No matter what point of view you have on human consciousness, no matter what philosophy your embrace, religion or lack thereof you adhere to, there’s no arguing against keeping your physical brain as healthy as possible.
We’ve discussed Maslow’s Hierarchy of Needs before, and its interesting how these simple rules of brain health align with the bases of that Need pyramid. In our hypermodern world, we live more or less in the top two areas, esteem and self-actualization. And yet many of us, perhaps most of us, merely “check-in” with those needs at the bottom. And our brains suffer.
Insurance is, essential, gambling on disaster. You pay into a system just in case you’re unlucky enough to suffer an accident. Farmers wants you to hedge that bet, in their favor, by taking care of your mind so you don’t increase the odds of becoming unlucky. Take this either way you like—either insurance companies don’t want you injured, or they don’t want to pay you.
Either way, you are better off paying and not needing it, than not paying and needing. Same is true for brain health. Of course, if you’re lucky, you can get away with not paying and not needing it. But we can guarantee you, when it comes to brain health, you should “pay” into maintaining these basics, because you will definitely need your brain.
There’s a surfeit of research that backs up each of these assertions, and they just make sense. And we’re not even talking about good psychological or emotional health. We’re talking about the very physiology of the brain. No matter what point of view you have on human consciousness, no matter what philosophy your embrace, religion or lack thereof you adhere to, there’s no arguing against keeping your physical brain as healthy as possible.
We’ve discussed Maslow’s Hierarchy of Needs before, and its interesting how these simple rules of brain health align with the bases of that Need pyramid. In our hypermodern world, we live more or less in the top two areas, esteem and self-actualization. And yet many of us, perhaps most of us, merely “check-in” with those needs at the bottom. And our brains suffer.
Insurance is, essential, gambling on disaster. You pay into a system just in case you’re unlucky enough to suffer an accident. Farmers wants you to hedge that bet, in their favor, by taking care of your mind so you don’t increase the odds of becoming unlucky. Take this either way you like—either insurance companies don’t want you injured, or they don’t want to pay you.
Either way, you are better off paying and not needing it, than not paying and needing. Same is true for brain health. Of course, if you’re lucky, you can get away with not paying and not needing it. But we can guarantee you, when it comes to brain health, you should “pay” into maintaining these basics, because you will definitely need your brain.
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